Arezzo Top in Salmon
Boxy pintuck shirt
YOYA is intellectual seduction and playful eccentricity in one.
The brand’s DNA is a captivating play on contrasts and dazzling dissonance — utilitarian meets delicate where one can effectively function and be fetching at the same time.
YOYA is a thinker, a challenger of conventional notions and norms, but always with the goal to constantly surprise. Often defying traditional ideals of femininity and beauty with such offbeat eclecticism, the garments don’t rely purely on a woman’s sex appeal.
YOYA is both familiar and startling at the same time, it pushes the boundaries enough to be extraordinary yet remaining so very wearable. The brand’s aesthetic sits somewhere between high culture and the ordinary world — practical with the right amount of beautiful, ingenious fantasy.
YOYA is a lifestyle, a frame of mind, a kind of spirit and a point of view.
Any woman can choose to wear it, whether a reflection of who she is or how she wants to be. It is up to her how bold or subtle she would want her YOYA look to be. Ultimately, it is a uniform for the thinking woman. Just like the woman who wears it, the brand essence means finding new solutions and interpreting elements in unexpected ways.